Ulta Beauty's 21 Days of Beauty Deals You Can’t Miss!
March 7 - March 27
Disclaimer: I am part of the UB Creates Affiliate Program and will receive a commission if you make a purchase through the links below.
March is finally here, and that means two things: my birthday (yay for birthday gifts from Ulta Beauty!) and the Ulta Beauty''s 21 Days of Beauty event. As an Ulta Beauty affiliate, I’d like to think they planned this event just for me. A full 21 days of beauty steals to celebrate my birthday month? How thoughtful! (Just kidding… or am I?)—a beauty lover’s dream. If you’re new to the event, let me break it down: every spring and fall, Ulta Beauty drops daily and weekly Beauty Steals with 50% off must-have beauty products. It’s the perfect time to stock up on favorites, try something new, and snag those pricey picks at half the price.
Important Dates to Know
Feb. 28 – Preview over 250 daily and weekly Beauty Steals
March 6 – Diamond and Platinum early access (shop 30+ brands before they drop)
March 7-27 – The event is on with new deals every day
Since the deals change daily, it can be overwhelming to know what’s worth grabbing. No worries—I’ve got you covered. Here are my top picks from this year’s event, plus what I’m personally stocking up on.
My Top Picks for Ulta Beauty’s 21 Days of Beauty
March 7 – Tula 24/7 Moisturizers
I love my Tula sunscreen and under-eye balm, so I’ve been eyeing their 24/7 Moisturizers. These are finally 50% off, making it the perfect time to try them.
24/7 Moisture Hydrating Day Cream with SPF 30 – A lightweight daily moisturizer with SPF for plump, hydrated skin.
24/7 Moisture Intense Ultra Hydrating Day & Night Cream – For those craving rich, long-lasting hydration.
24/7 Moisture Hydrating Day & Night Cream – A do-it-all, lightweight moisturizer with peptides and squalane.
24/7 Weightless Moisture Day & Night Gel Cream – A gel-based formula with niacinamide for smooth, radiant skin.
March 8 – Urban Decay All Nighter Setting Spray and Vacation Classic Whip SPF 30
I’ve gone through two bottles of Urban Decay’s All Nighter Setting Spray since last spring—it’s that good. If you need makeup that won’t budge, grab this while it’s half off.
Also, the Vacation Classic Whip SPF 30 is on sale, and it’s the most fun sunscreen ever—it literally looks like whipped cream. Perfect for summer.
March 9 – Snif Coco Shimmy Eau de Parfum
If you love beachy, coconut scents, Snif’s Coco Shimmy is a must. It smells like sunkissed skin, warm sand, and tropical paradise. I’m almost out, so I’ll be restocking.
March 12 – Peach & Lily Wild Dew Essence
A staple in my skincare routine, the Peach & Lily Wild Dew Essence is perfect for hydration, glow, and a plump skin look. If you want that glass skin effect, don’t miss this one.
March 14 – Polite Society Polite Pops Blush Sticks
Polite Society is one of my favorite brands, and this deal just so happens to land on my birthday. Did my favorite beauty brand owners do this just for me? I’d like to think so! I already own every shade of these blush sticks, and I have no regrets.
Cream-to-powder formula
Blurs texture and pores
Buildable pigment that blends seamlessly
Hydrating skincare ingredients
If you’ve been wanting to try Polite Pops or grab a new shade, this is your moment.
March 15 – Tarte Maracuja Juicy Lip Plumping Gloss, Maracuja Juicy Lip Plump Shimmer Glass, and Maracuja Juicy Shift
Tarte's Maracuja Juicy Lip Plump is an all-in-one plumping balm, gloss, color, and hydrating treatment with buildable coverage and a glossy plump finish.
Tarte's Maracuja Juicy Shimmer Glass Lip Plump is also an all-in-one plumping balm, gloss, color, and hydrating treatment but with a shimmer plump finish. Multidimensional pearls drench lips in a veil of shimmer and shine—without any glitter.
Tarte's Maracuja Juicy Shift is a pH-powered plumping gloss-balm with hyaluronic acid that shifts like magic into a custom pink shade.
March 19 – Half Magic Flik Liner and Correcting Pen
I love my Half Magic Flik Liner and Correcting Pen, and since both are almost empty, I’m restocking. The liner glides on like a dream, and the correcting pen is a lifesaver for fixing mistakes without messing up your whole look.
March 21-27 – Tarte Tape Line (Glow Tape, Sculpt Tape, Blush Tape) and Urban Decay Face Bond Self-Setting Waterproof Foundation
Tarte’s Tape collection is getting the 50% off treatment. If you love easy-to-use, creamy products, the Glow Tape, Sculpt Tape, and Blush Tape are all worth grabbing.
Also, Urban Decay Face Bond Self-Setting Waterproof Foundation is one of my holy grails for mature, dry skin. It’s long-wearing, transfer-resistant, and gives a beautiful natural finish. A fantastic time to stock up.
March 22 – Charlotte Tilbury Airbrush Flawless Setting Spray
Another setting spray that’s holy grail status for me is the Charlotte Tilbury Airbrush Flawless Setting Spray. This one gives a soft-focus, airbrushed finish while locking in makeup. Absolute must-have.
March 27 – Grande Brow Serum and Charlotte Tilbury Airbrush Flawless Foundation (Online Only)
The only reason I have eyebrows is because of Grande Brow Serum. It works, and I’m stocking up while it’s half off.
Also, if you love the Charlotte Tilbury Airbrush Flawless Foundation, it’s 50% off online only this day.
How to Shop Smart
If you’re new to Ulta Beauty’s 21 Days of Beauty, here are a few tips to shop smart:
Make a wish list. Deals are only for 24 hours, so plan ahead.
Set reminders. Popular products sell out fast, so be ready.
Check for online exclusives. Some deals are online-only.
Diamond and Platinum perks. If you’re Ulta Beauty Diamond or Platinum, take advantage of early access.
There you have it—my top picks for Ulta Beauty’s 21 Days of Beauty. What’s on your list this year?