New Beauty Launches This Week: Must-Try Makeup & Skincare
The beauty industry is constantly evolving, and this week brings a fresh wave of exciting new beauty launches. Whether you're searching for innovative skincare or the latest makeup must-haves, here’s a roundup of standout launches worth exploring.
Peach & Lily Pure Radiance Brightening Eye Cream – $43
Peach & Lily introduces a powerful eye cream designed to brighten dark circles, reduce puffiness, and smooth under-eye bags. Formulated with caffeine, diglucosyl gallic acid, and a Korean Herbal Eye Complex, the Peach & Lily Pure Radiance Brightening Eye Cream cream hydrates and firms to give the skin a refreshed look.
Results:
93% said their eyes looked brighter and more awake
94% noticed firmer skin and reduced dark circles
100% felt their skin was soft and hydrated
VERSED Expands Into Makeup
Known for its affordable and effective skincare, VERSED is now venturing into makeup with a collection that blends skincare benefits with easy-to-use formulas.
Skin Solution Multi-Serum Skin Tint SPF 40 – $19.99
This skin tint offers buildable coverage with mineral SPF 40, protecting while evening out skin tone.
Shade Swipe Blush Stick – $14.99
A creamy, blendable blush in five shades, perfect for achieving a natural or more intense look.
Soft Gloss Tinted Lip Serum – $11.99
A lightweight, hydrating lip serum with a soft, glossy tint for everyday wear.
Warm Dimension Bronzer Stick – $13.99
A creamy bronzer available in three shades that blends seamlessly for a natural, sun-kissed glow.
Day Lash Mascara – $14.99
Designed to define and lengthen lashes without clumping, this water-resistant mascara is a go-to for effortless volume.
VERSED also released a concealer, brow gel, highlighter, liquid eyeshadows, and more. Visit their website for the full lineup.
Naturium Phyto-Glow Shimmer Collection – $12
Naturium’s latest release is a hydrating shimmer lip balm formulated with shea butter, squalane, and cupuaçu butter. The Naturium Phyto-Glow Shimmer collection is available in six radiant shades:
Stardust – Frosted baby pink
Eclipse – Baby fuchsia
SuperNova – Iridescent rose
Cosmic – Peachy pink
Orbit – Nude mauve
Galaxy – Mulled wine
These balms provide a sheer wash of color with a luminous finish. The Viral Shimmers Trio, featuring Stardust, Cosmic, and Eclipse, is available for $36 (currently on sale for $31 on the Naturium website).
Huda Beauty Blush Filter – 3 New Shades – $23
Huda Beauty is expanding its Blush Filter range with three new shades:
Bubble Gum – Soft poppy pink
Sunset Lychee – Rosy coral
Intense Guava – Bright electric pink
These lightweight, blendable liquid blushes give a soft-focus glow with buildable color. Available now on the Huda Beauty website.
PAPATUI Ageless Action Under Eye Patches – $12.99
Dwayne "The Rock" Johnson’s PAPATUI brand debuts under-eye patches designed to reduce puffiness, fine lines, and dark circles. Infused with peptides, ceramides, caffeine, and niacinamide, they work in just 10 minutes.
Key Features:
Clean ingredients (Sulfate-free, Paraben-free, Vegan, Cruelty-free)
Affordable price point
Uses upcycled caffeine for sustainability
Available now! Click here.
Natasha Denona Bloom Palette – $69
For eyeshadow lovers, Natasha Denona’s latest launch features a 15-shade palette with coral, burgundy, and mauve tones in matte, shimmer, and duo-chrome finishes. This highly anticipated release will be available on February 25th via the brand’s website.
Final Thoughts: Which Product Are You Excited About?
With so many exciting beauty launches this week, there’s plenty to explore. Whether you’re drawn to VERSED’s new makeup line, Huda Beauty’s latest blush shades, or Natasha Denona’s newest palette, there’s something for everyone. Which product are you adding to your cart?
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Disclaimer: I may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Prices and availability are accurate as of time posted.
I’m gonna look into those eye patches from the ROCK! 😂