Laura Mercier Joins Amazon
What This Means for Beauty Lovers
Imagine this: You’re down to the last few taps of your beloved Laura Mercier Translucent Loose Setting Powder, and panic sets in. Do you brave the mall? Wait for standard shipping? Now, there’s another option—Amazon Prime to the rescue!
Luxury beauty meets instant gratification as Laura Mercier officially launches in Amazon’s Premium Beauty store. This isn’t just a convenience win for beauty lovers—it’s a strategic power move that could redefine how prestige brands approach e-commerce. Let’s break down what this means for you and the brand.
Laura Mercier + Amazon: A Smart Business Move
Laura Mercier has long been a staple in department stores and specialty beauty retailers like Sephora and Ulta Beauty. But as consumer shopping habits evolve, the brand is smartly expanding its digital presence. Amazon isn’t just a marketplace—it’s a global retail powerhouse.
Why does this matter?
Increased Accessibility: Now, anyone across the U.S. can get their favorite Laura Mercier products with fast, free Prime shipping—no more waiting or searching for in-store stock.
New Customer Reach: Millions of beauty shoppers already use Amazon. This move puts Laura Mercier directly in front of potential new fans.
Exclusive Bundles & Deals: The Amazon storefront will feature special product bundles and limited-edition items you won’t find elsewhere.
Shoppable Livestreams: Laura Mercier is hosting interactive Amazon Live events, featuring artistry tips and tutorials with Jerry Johnson, the brand’s Senior Manager of Artistry.
"Our collaboration with Amazon represents a significant step toward making our products available to a wider audience in the U.S.," says Erin Cast, Orveon Global Brand President.
This isn’t just about selling more products—it’s about adapting to where consumers already shop. With Amazon’s massive search traffic and streamlined purchasing experience, this move is likely to boost brand visibility and sales.
What This Means for Beauty Lovers
If you’re an Amazon Prime member, this launch means one thing: shopping just got a whole lot easier. No more second-guessing whether a third-party seller is legit—Laura Mercier’s official Amazon storefront guarantees authenticity.
What You Can Expect to Find:
Fan Favorites like the Translucent Loose Setting Powder (aka the holy grail of setting powders)
Best-Sellers like the Tinted Moisturizer Blush, Petal Soft Lipstick Crayon, and Caviar Stick Eye Shadows
Skincare Essentials to prep your makeup base flawlessly
New Shopping Perks, including exclusive product bundles, tutorials, and interactive quizzes to help you find your perfect match
Prime members also get a bonus perk: You can shop select Laura Mercier products directly from LauraMercier.com using Buy with Prime, meaning you get Amazon’s signature fast, free shipping even on the brand’s own site.
Will This Change the Luxury Beauty Landscape?
This move raises an interesting question: Will more luxury beauty brands follow suit?
Some high-end brands have resisted selling on Amazon due to concerns over brand perception and pricing control. But as Amazon expands its Premium Beauty category, more companies are seeing the potential.
Laura Mercier isn’t the first to make this move—BareMinerals and Buxom, both owned by Orveon, have already seen success with Amazon’s Buy with Prime. "After the success of Buy with Prime on BareMinerals and Buxom, we're thrilled Orveon is bringing our offering to the iconic Laura Mercier brand," said Peter Larsen, vice president of Buy with Prime.
Translation? Amazon isn’t just for drugstore beauty anymore. More prestige brands could follow, making high-end beauty more accessible than ever.
Final Thoughts – Is This a Win for Shoppers?
In short? Absolutely.
For longtime Laura Mercier fans, this launch makes it easier than ever to restock favorites without hunting them down. For those new to the brand, it’s a perfect chance to discover its cult-favorite products with the convenience of Amazon’s fast shipping.
So, will you be adding a few Laura Mercier staples to your next Amazon haul?