CeraVe Enters Drugstore Haircare with Its First-Ever Shampoo & Conditioner Collection
CeraVe, the beloved dermatologist-developed skincare brand, just launched its first line of haircare products, marking a significant moment for both the brand and the drugstore haircare aisle. Known for accessible, science-backed skincare, CeraVe brings its signature barrier-care philosophy to scalp health. The new haircare line combines targeted anti-dandruff solutions and gentle, hydrating options designed to give your scalp the same care you’d expect for your skin. Let’s dive into what makes CeraVe’s haircare debut unique and how it’s poised to impact the affordable haircare market.
Why CeraVe is Expanding into Haircare—And Why Now
The drugstore haircare industry has grown dramatically in recent years, driven by consumers who want effective results and accessible pricing. Established players fill the haircare market valued at over $20 billion globally, yet a significant gap remains in dermatologist-driven, science-backed hair products at affordable prices. More than ever, consumers are seeking products with ingredients they trust for skin, like ceramides, niacinamide, and hyaluronic acid, but tailored for their hair.
For CeraVe, this shift presented a perfect opportunity. The brand’s focus on barrier protection and hydration naturally extends from skincare to scalp care, where issues like dandruff, dryness, and irritation are too common. “As we looked to the future of CeraVe, haircare was a logical next step,” says Tom Allison, Senior Vice President & Global Head of Professional Sales and Marketing at CeraVe. “Our new line is designed to support scalp health while addressing hair needs without compromising the skin barrier.”
Inside CeraVe’s New Haircare Line: Addressing the Dandruff Market and More
The new CeraVe haircare line includes two collections: Anti-Dandruff and Gentle Hydrating. Here’s a closer look at each range and why these products stand out in the competitive drugstore aisle.
The Anti-Dandruff collection includes:
Anti-Dandruff Hydrating Shampoo ($9.97)
Anti-Dandruff Hydrating Conditioner ($9.97)
2-in-1 Anti-Dandruff Shampoo & Conditioner ($9.97)
Using 1% Pyrithione Zinc—a proven anti-dandruff ingredient—the Anti-Dandruff collection is crafted to eliminate up to 100% of visible flakes with regular use. While many anti-dandruff shampoos can leave hair feeling dry and stripped, CeraVe’s formula differs. Each product in this range is infused with CeraVe’s three essential ceramides (EOP, NP, and AP) to reinforce the scalp’s natural barrier, balancing dandruff relief with hydration. These products are gentle enough for sensitive scalps, color-treated hair, and all curl patterns, free from sulfates, dyes, parabens, and fragrances.
This entry into the dandruff category could be a game-changer for the drugstore market, where many anti-dandruff products still rely on harsh or drying formulas. With a barrier-first approach and dermatologist-driven development, CeraVe’s new Anti-Dandruff line brings trusted, science-backed care to one of the most common hair and scalp concerns.
For those without dandruff, CeraVe offers a Gentle Hydrating range designed to keep the scalp moisturized and healthy. These formulas maintain moisture and scalp balance, making them ideal for everyday use.
The Gentle Hydrating collection features the Gentle Hydrating Shampoo ($8.97) and the Gentle Hydrating Conditioner ($8.97). Like the anti-dandruff line, these two products are fortified with ceramides and hyaluronic acid to provide scalp and hair hydration without adding weight. The gentle, pH-balanced formulas are a refreshing alternative in the drugstore, where non-stripping, dermatologist-formulated haircare options are few and far between.
CeraVe’s Unique Approach in the Drugstore Haircare Market
CeraVe’s entry into drugstore haircare is unique for several reasons. First, it’s filling a gap for barrier-focused scalp care at a price point that’s accessible to all. With its dedication to quality and efficacy, the brand has positioned itself as a strong competitor against other drugstore brands, prioritizing styling or cosmetic benefits over scalp health.
While the drugstore haircare aisle has plenty of affordable options, many need dermatologist input, especially regarding specialized needs like dandruff. CeraVe’s dermatologist-driven, science-backed formulas appeal to consumers looking for haircare with the same effective ingredients in their favorite skincare products. With ceramides and other trusted ingredients, CeraVe offers a familiar, reliable choice in a crowded market.
The CeraVe haircare line has also been developed and tested across diverse hair types and scalp conditions. This inclusive approach and gentle yet effective formulations align with the brand’s ethos of providing accessible, therapeutic care for all skin—and now scalp—types.
By making this move, CeraVe is redefining drugstore haircare, focusing on skin health from the scalp up. With a barrier-friendly, dermatologist-approved anti-dandruff range and a hydrating option for general scalp care, CeraVe is bringing a new standard of care to the haircare aisle.
For loyal CeraVe fans and new customers alike, this launch is an exciting chance to approach haircare with the same science-backed confidence they have in CeraVe skincare. Whether you’re dealing with dandruff or looking for a balanced, hydrating haircare routine, CeraVe’s new line is worth exploring.
CeraVe’s haircare products are available exclusively at Walmart.com for under $10 each, making it easier than ever to access high-quality, dermatologist-developed haircare without breaking the bank.